The Road to 2030

Thanks to you, our dedicated supporters, volunteers and partners, we took meaningful steps throughout 2024 towards our shared vision of raising an additional USD 100 million for World Scouting. Following two full years of implementing our strategy, we reviewed and revised our goals to reflect the growing opportunities under development with our global network of stakeholders. From generous individuals giving their time and talent to the Foundation to partners investing in the growth and development of the world’s leading educational movement — we share a common aim to strengthen the impact of World Scouting!

“Scouting is about engagement — the desire to be part of something greater, to stand up for one another, and to make a difference in the world. […] I encourage you to do everything you can to support Scouts worldwide. In doing so, the Scout Movement will continue to serve even more young people and their communities.”

King Carl XVI Gustaf of Sweden, Honorary Chairman of the World Scout Foundation

Worldwide engagement

One of our greatest strengths is the diversity of our network. Throughout 2024, we reconnected with BP Fellows, partners, and other supporters of Scouting from across the globe at key moments to reinforce our commitment to strengthening the development of World Scouting and its impact on young people.

Board & Committee Meetings

The WSF Board, Committee Members and staff met in Stockholm, Sweden, in April to adopt revisions to the 2030 Strategy KPIs, take key decisions on financial planning and plan the development of a new WSF Fund.

Chapter Events

Several Chapters around the world, including the USA, Sweden, Canada and Japan, hosted BP Fellowship receptions to (re)engage with the Foundation and cultivate new support.

World Scout Conference

Representatives of the Board, Committees and staff participated in the World Scout Conference in Cairo to increase awareness of the Foundation, engage with individual and institutional supporters, and recognise new BP Fellows at the Foundation reception.

Private receptions

Private receptions in New York, Zurich, and Geneva engaged long-standing and potential new supporters, raising the visibility of our work and impact.

76th BP Fellowship Event

Our 76th BP Fellowship event brought together 100+ BP Fellows in Rio de Janeiro, Brazil. We celebrated the impact of Scouting and welcomed 39 new BP Fellows and 21 Honours Programme Members.

Honours Programme Field Trip

Members of the Honours Programme travelled to Kenya to see the impact of their support first-hand. They discovered Kenyan Scouting and the vibrant Ticket to Life programme for children from vulnerable communities.

Expanding our network of partners

In 2024, we opened the door to exciting new partnerships around the world, working hand-in-hand with World Scouting. To enable diversified, long-term support for key initiatives that empower the development of young people worldwide, the Foundation and World Scouting signed new agreements with UN partners, corporations and foundations. These vital partnerships provide essential funding and technical expertise to contribute to Sustainable Development Goal 4 to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

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Chapter development

World Scout Foundation Chapters are national groupings of BP Fellows organised by volunteer members of our network. They carry out activities with the endorsement of the Foundation Board.

Chapters play a crucial role in strengthening our global network. They foster local engagement among BP Fellows and drive support for World Scouting by promoting our impact and raising awareness of our work in specific markets. Chapters also help overcome cultural and logistical barriers, allowing us to engage more effectively with local supporters and donors. They serve as bridges between our international efforts and national communities, reinforcing our mission to grow Scouting worldwide.

2024 Chapter Highlights:

🇦🇺 Australia (52 BP Fellows): The Chapter welcomed one new BP Fellow, continued its efforts to support tax-deductible donations for Australian donors, raised awareness via a seasonal greetings card and began plans for an in-person event in 2025.

🇨🇦 Canada (137 BP Fellows): WSF Board Member David Huestis hosted a reception in Toronto in May, with the support of local BP Fellows, to strengthen engagement and widen support for World Scouting.

🇸🇪 Sweden (155 BP Fellows): The Swedish Chapter hosted their annual meeting in April at the Royal Palace in Stockholm in the presence of our WSF Honorary Chairman and warmly welcomed two new BP Fellows.

🇨🇭 Switzerland (135 BP Fellows): As part of the reactivation of the Swiss Chapter in 2024, Sabina von Arx took on the role of Chapter Chair. In October, a dinner was organised for BP Fellows and potential donors in the Geneva region, while in Zurich, a donor cultivation event took place at the invitation of the HVD Fundraising Committee Co-leads Sabina Von Arx, Siegfried Weiser and Beat Wenger.

🇬🇧 United Kingdom (61 BP Fellows): The World Scout Foundation Board approved a new Chapter Charter, officialising the UK Chapter, which is led by Craig Turpie (Chair) and Graeme Popay (Secretary). The UK Chapter provided support for the planning of the 79th Meeting of the WSF Board and Committees to be held in the UK in early 2025.

🇺🇸 United States of America (534 BP Fellows): The US Chapter was officially launched in May at a BP Fellowship reception during Scouting America’s National Annual Meeting. The Chapter Board has met several times online throughout the year and regularly communicates with Chapter members to increase engagement.

Digital Engagement

In 2024, we strengthened our digital engagement with BP Fellows and supporters worldwide to foster lifelong connections with World Scouting. Through compelling Scout stories, Foundation updates, and targeted outreach, we raised awareness and encouraged annual giving while expanding our donor base and e-news subscribers.

The Scout Donation Platform, jointly managed by the World Scout Foundation and World Scouting, empowers Scouts with the tools and resources to crowdfund for their grassroots projects from a global network of supporters of Scouting. In 2024, 33 projects were successfully funded and 10% of projects exceeded their funding targets!

Your generous donations enabled Scouts to:

  • Support communities hit by wildfires in Chile and flooding and landslides throughout the year in Brazil, Eastern Europe, Bangladesh, the Philippines and Nepal.
  • Construct water wells in Uganda, lead reforestation efforts in Peru, and deliver skills training for teen mothers in Malawi.
  • Provide critical support to communities affected by conflict in Lebanon, Palestine, Sudan, Syria, and Yemen, via the regionally coordinated Sanad appeal.

Our third Annual Appeal for World Scouting raised an additional USD 1,026,819! Between October and December, we spotlighted the many facets of Scout-led humanitarian action, from immediate emergency response, supported through long-established training programmes, to post-disaster rehabilitation, resilience-building and community integration. We shared inspirational stories from Scouts who had led emergency response in Brazil, Morocco, Romania and Mauritius and from Scout volunteer consultants who deliver tailored humanitarian action support for National Scout Organisations worldwide — all made possible thanks to your continued support for this priority area of work.

Our fast-growing social media presence exceeded industry benchmarks, with a 51% increase in Instagram followers, 4.5% on Facebook and 41% on LinkedIn. Our mailing list increased by 13%, and email campaigns performed very well. Our open and click rates were far above industry benchmarks, helping us connect with more supporters than ever before.

Progress against our Strategic goals in 2024

Goal 1:
Raise 100M by 2030

2024 Results

0 Million USD
Total funds raised

Goal 2:
Expand our donor bases & increase engagement

2024 Results

0
new BP Fellows
0
new Honours Programme Members
0
new Regal Circle Member
0
first-time “new network”donors

Thank you

We are grateful for the strong support of numerous individuals who dedicated their time, energy and expertise in 2024 to boost the Foundation’s work:

  • Every single one of our WSF volunteers — Board Members, Committee Members, technical teams and individuals. Your immense contributions are appreciated and we celebrate your ongoing service to World Scouting.
  • Colleagues at the World Scout Bureau and World Scouting volunteers for our close cooperation.
  • María Florencia “Flor” Cagliero, for your hard work for the Foundation throughout 2024 as an intern via SoLeBi Finance GmbH, providing strong operational support to fundraising and engagement initiatives.
  • Everyone who so kindly and efficiently supported the arrangements for the Board and Committee Meetings in Stockholm, Sweden, in April 2024, including our Swedish Board and Committee Members, and volunteers Göran Hägerdal and Tania Roach.
  • Volunteers and staff of the Egyptian Federation for Scouts and Guides and of World Scouting who supported our preparations for the World Scout Conference in Cairo in August 2024. Warm thanks to our WSF delegation of Board and Committee members, staff, and volunteer Tom Levine.
  • The leadership and Scouts of the Escoteiros do Brasil who welcomed us to Rio de Janeiro for the 76th BP Fellowship Event in October. Special thanks to the Board for their trust and active support; the key volunteers coordinating with us, in particular, Fernanda Cristina Santos Soares and Alessandro Garcia Vieira; the leaders and volunteers from the 75th RJ BP Air Scout Group, who hosted our Scout Activity and supported additional activities; Brunna Isla, Camilla Bersani and João Pedro Orban for the communications content; and the incredible staff team. Ana Carla Nunes and Marcos Ramacciato Duarte, thank you for six months of hard work, fantastic team spirit and many innovative solutions!
  • Luiza Ferreira Aiolfi, Mihaela Ciobanu, Professor Claudia Costin, Obek Falck, Michelle Piña, Chrissy Pollithy, Carlos Maximiliano Rueda, Salatiel De Jesus Souza, Marcos Versteeg and Guilherme Viana for supporting our 2024 Impact Seminar in Rio de Janeiro.
  • Ahmad Alhendawi, Daniel Corsen, Kristy Giacoman, Javier Paniagua Petisco, Darci Swanson and Beat Wenger, for supporting our Foundation Update Session at the 76th BP Fellowship Event.
  • Lene Biner, our external accountant.
  • Mihaela Ciobanu, May Abdelhadi and colleagues supporting grant management for your help identifiying inputs for this report.
  • George Michael Rofaeil, our design volunteer, for your work in particular on the Annual Appeal and digital Annual Report.
  • Myles de Hoog for volunteering your video expertise throughout 2024, Luís Silva for video recording and editing for this report, Emily Jones for design work in this report and Camilla Bersani for video editing.
  • Alex Killby, for IT and knowledge management support, for the set-up of our digital annual reports, and technical support for the 2024 edition.
  • Victor Ortega, for year-round design work and video production, including for the 76th BP Fellowship Event.